February’s lucky 7 social media stats

Everyone likes social media stats.
It seems like it was only yesterday that I was looking at infographics showing  that Yahoo and MySpace were in the top two traffic and search lists. And does anyone even remember using Lycos? (it still existis! ha!). Although they are constantly changing,  I would like to post some stats and give brief comments on each one.

!!! A reason to not block social media sites at work.
Social media ninjas everywhere, rejoice! (and send this to your boss).
“A University of Melbourne study showed that those [employees] who surfed for fun (within a ‘reasonable limit’ of 20% of their time in the office) were around 9% more productive than those who didn’t.” source

Use LinkedIn to network like crazypants to be connected globally in your field.
I was surprised to learn that some MBA students in my classes aren’t using LinkedIn! Check out this one about LI.
“LinkedIn revealed that it gains a new member every second and now has more than 90 million total members worldwide, 40 million in the U.S. and 50 million internationally.” source

What’s the $$ value of a fan? Wouldn’t everyone like to know.
I tend to think that the value of a “fan” or “like” is really dependant on the kind of customer you have. There is a great way to work on determining this thanks to Larry Weintraub and his team over at Fanscape in their whitepaper, “The Value of a Social Relationship.” But check this recent stat out anyway.
“The average value of a Facebook fan is $136.38, and this varies depending on how active a given fan is.” source

Another reason to heart NY!
Realizing the value and benefit of having someone in charge and managing the new media opportunities and presence, America’s greatest city now has someone in charge of it all.
“After a high-profile search that began over six months ago, New York City has hired new media entrepreneur Rachel Sterne as its first ‘chief digital officer.’” source

“Was it trippy to be in a room full of iPads?”
After my first social media class full of iPads (which they provided to us), my boyfriend asked me this question. My God, imagine if everyone had an iPad (um…or other tablet)? We’d be so productive! Check out this stat.
“[Forrester] expects the number of tablets sold in the U.S. to go from 10.3 million last year to 24.1 million in 2011, and growing to 44 million in annual units sold by 2015.” source

Extra! Extra! (crickets) Read all about it?!?
Here are the 3 most popular content marketing channels. Look what’s not on the list.
“The three most popular content marketing channels are e-newsletters (62%), print magazines (61%) and social media (49%).” source

Lots of green being spent on social ads.
In 2010, advertisers spent almost $1.7 billion on social media marketing in the US. source

Thanks to @PRsarahevans for her information. Visit her great blog to see the post “50 social media stats for your arsenal” for many, many more.