evil twins & linkedin: the social job hunt

for designers, communicators, and marketers, using social media in the hunt shows we actually have the skills we promise on our resume. For everyone else, your online impression is your first and maybe only impression you’ll make.

when the ball’s in your court,  make it count.
It amazes me how many MBA students in my classes don’t have LinkedIn accounts. According to Socialnomics, 80% of recruiters use social media to recruit, 95% of them use LinkedIn.

Hiring officers now have your LinkedIn profile, your Google listing, and all sorts of social networks as their first impression of you, because if they know how to use a computer, they are 100% “Googling” you before they bring you to the office for an interview. But it’s not only these “mega” spaces where you need to tell the world that you are awesome and in need of some work. My sister Ariel renamed her social media accounts on Tumblr and Twitter to “Hire Ariel” while looking for a job. And while wandering around NYC this weekend, I saw neon posters that said “Sarahneedsajob.com,” which led to a blog, portfolio and website. This Parson’s grad even got on CNN as a result, and weekly site traffic of ~10,000 hits when she began the project.

play good defense.
I had a previous boss “Google” me back in 2007 before my first interview. There just so happened to be a far less…we’ll say mature….girl who shared my name who had quite the presence on social media. Bebo, MySpace, you name it. When searching for me, my boss thought that the inappropriate social commentary and racy graphics she found on these social networks were in fact mine. Lucky for me, she realized after a few clicks that this girl was living in the UK and was 17 years old, and not ME.

I did land that job, but this scared me enough to make sure that I had a stronger presence online and that the Hannah Redmond I wanted portrayed was coming up in search. I published more articles, made an online portfolio, and added a Google profile.

Lesson: be strategic… and find and defeat evil online twins.


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MBA Student Perspective on Social Media as Rutgers Business School embraces the online conversation

Because I am very interested in Social Media and I see the need for it in marketing now more than ever, I have worked to launch a social media strategy and presence in my department (Communications and Marketing). Here is an article I just wrote about this online, hott off the press for you:

Student Perspective on Social Media as Rutgers Business School embraces the online conversation
December 15, 2010

Did you know Rutgers Business School (RBS) was ranked among the top 10 business schools on Twitter? We were also one of the first business schools on the microblogging site beating out some of our prestigious neighboring b-schools in NYC. How about that top companies use the RBS Twitter feed to post internship and job opportunities for RBS students? Or that you can watch videos of RBS activities on YouTube?

I work in the RBS Communications and Marketing Department and I am also a part-Time MBA student here at RBS. As a young professional, I find myself in two worlds: the world of traditional business and the world of new and social media. I don’t remember the last time I bought a printed newspaper. It’s not that I don’t read the news; it’s that the way I get my news is no longer the traditional way. I get my headlines in Tweets, Diggs, and real-time Facebook status updates.

I’m completely immersed in and obsessed with social media. I found out about Michael Jackson’s death on Twitter while on my BlackBerry. I found out about Flight 1549 landing in the Hudson River on Facebook. I learn about my college alumni events on LinkedIn. And it’s not only news and events that I learn about on social media. This morning, I was told via Facebook that I should wear a hat and gloves for my commute. Social media is a huge part of my life and I’m certain it’s becoming a huge part of yours. According to Socialnomics, Social Media is the #1 activity on the Web, Facebook tops Google in weekly traffic in the U.S., and YouTube is the 2nd largest search engine in the world.

Since RBS is a top school that is known for delivering the business, science, and technology credentials global companies demand, we recognized that it is important for the school to have a strong online presence as well. Not only do we have a brand new web site and interactive experience (virtual tour) on the way that will launch in time for the spring 2011 semester, but RBS is now on various social media sites for your advantage. As the person behind the keyboard and a student, I can tell you there is a lot to “like” and “follow” from Rutgers Business School. DegreeUs even ranked the RBS Twitter account among the best news feeds for all “business savvy students” in 2009.

We have a fan page on Facebook, a feed on Twitter, photos on Picasa, an MBA Student Blog and a channel on YouTube. We plan on adding a Foursquare and LinkedIn resource very soon. Now you can learn about all the great things going on in more ways than ever.

Many of our expert faculty members are also on Twitter. Professors Jeffrey Robinson, dt ogilvie , Judy Iskovitz and Wayne Eastman talk about current events and topics in business on their Twitter Feeds. The Center for Urban Entrepreneurship & Economic Development and The Institute for Ethical Leadership also have Twitter feeds.

We have a lot to be proud of, and a lot to communicate with family, alumni, students, friends, and employers: Our Undergraduate Program business major is ranked #3 by The Wall Street Journal, Our MBA Program was ranked #17 in job placement rate 3 months after graduation by U.S. News, our EMBA Program is ranked # 21 in “Top 25 EMBA Programs Worldwide” by The Wall Street Journal, and more. We have great speakers and events. We have great companies looking to hire RBS graduates. These social media platforms will integrate with our brand new web site and let people know in more ways than ever what great things go on here at Rutgers Business School.

Hannah Redmond is a part-time MBA student concentrating in Marketing and Editorial/Media Specialist & Webmaster in the Communications and Marketing department at RBS.