Using Social Media as a Business Professor and as a Thought Leader

Yesterday I co-presented a session on how to use social media both in the classroom and as a thought leader with Leon Fraser at Drexel University’s Business Professor Teaching Summit.  We had a great time hearing other speakers and meeting some great people. We were very excited to share what we’ve done at Rutgers Business School with social media, and the thinking behind it.

Here are a few of the great questions we got from the audience about social media and the answers we gave:

Would you encourage professors to use social media to promote their own brand?
Yes. Creating insightful comments on blogs, having a Twitter account that is specific to your expertise or area of research is very beneficial to promote your work and your school. Signing a comment with your name and your university affiliation shows you are a credible source the media can go to when they have a question or need a quote for a story, again promoting yourself and your school.

What if I have privacy concerns with connecting to students on social media?
Social media sites often have privacy controls that you can manipulate to your liking. You can customize what your visitors see. On Facebook Groups for Schools, you don’t even have to “friend” (or connect) with a student to actually work with them in a group space, keeping all of your Facebook content private from them. With services like Edmodo, Yammer, and My Big Campus, you can create a community completely customized to the school/class instead of using a medium with existing personal data.

What if people say negative things about a brand?
When brands are open, honest and responsive to a complaint or to negativity in the social space, consumers are responsive. BOSE does a great job hunting down and relieving dissatisfied customers, making a very public display of engagement and customer service with their customers, which will keep existing customers happy and lure in potential customers.

View the PowerPoint slides and feel free to contact me or comment below with any oter questions.

After the conference, I got to spend some time with friends in Philly 🙂

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